Reviewed · REINDEER & SAMI EXPERIENCES
Full-Day Reindeer Tour with Pickup in Kiruna
The best part of this Kiruna day trip is that reindeer sledding is only one piece of the day. You help feed the herd, enter the pens, hear about Sámi life from guides such as Fredrik, and finish with lunch beside a fire in a traditional tent. I like the close contact with the animals, and I like that the small group, capped at eight, leaves room for real questions.
The main drawback is the sled ride itself: the self-driven route is about one kilometer, so it is a short run rather than a long trek through the snow. The camp is also about an hour and fifteen minutes from Kiruna, and the tour can be canceled if temperatures fall below minus 27 degrees Celsius.
In This Review
- Key points to know before booking
- Why this is more than a reindeer sled ride
- Leaving Kiruna and reaching the reindeer camp
- Feeding the herd by hand
- Hearing about Sámi life from Fredrik and Peter
- Taking the one-kilometer reindeer sled route
- Lunch beside the fire in a traditional tent
- Winter clothing and the cold-weather limit
- Is $309.21 a fair price?
- Who should book this Kiruna excursion?
- Booking details worth getting right
- Should you book it?
- FAQ
- Where does the Full-Day Reindeer Tour begin?
- What time should I be ready for pickup?
- How long does the tour last?
- How far is the reindeer camp from Kiruna?
- How long is the reindeer sled ride?
- Is lunch included?
- Are winter clothes provided?
- What happens if the weather is too cold?
Key points to know before booking

- Feed a large reindeer herd by hand: You may enter the male and female pens and offer lichen, a favorite treat.
- Drive your own reindeer sled: The route is about one kilometer, with the option to ride alone or with a guide.
- Meet Sámi herders in a small group: The maximum group size is eight, making conversation easier.
- Eat lunch in a traditional tent: The meal may include smoked reindeer, reindeer kebab, or reindeer meat served with flatbread.
- Borrow winter clothing: Warm boots and a winter jacket are available if you need them.
- Plan carefully for pickup: You are collected from the selected pickup point on your booking, not from any hotel entrance you choose.
Why this is more than a reindeer sled ride
Kiruna offers plenty of winter activities, but this one gives you a closer look at the people and animals behind the familiar Lapland image. You are not simply sitting on a sled while someone else drives. The day is built around helping a Sámi herder care for reindeer and understanding how that work fits into life in northern Sweden.
That difference matters. A short sled ride can be fun, but it tells you little on its own. Here, you feed the animals, watch their behavior, ask questions, and hear how herding has changed over the years. The focus is practical and personal rather than theatrical.
The setting changes quickly after you leave Kiruna. The drive takes about an hour and fifteen minutes, and you eventually reach a quiet area where people are few and reindeer are central to daily life. The transfer is a real part of the experience, not dead time, but you should be comfortable spending roughly three hours of the seven-hour day in transport and activity transitions.
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Leaving Kiruna and reaching the reindeer camp

The day begins with pickup around 8:30 in the morning. The pickup instructions need close attention. You must select a pickup point when booking and be ready there at 8:20. Collection generally takes place between 8:20 and 8:40, depending on the hotel or location. At the Icehotel and Camp Alta, pickup is around 9:00.
The operator does not collect you from any individual hotel or arbitrary location. You may be asked to wait in the foyer or at the exit of your selected hotel, or at the Kiruna tourist information location. Keep your phone switched on, since the operator says they will call if needed.
Once everyone is aboard, the group heads away from the town. The small vehicle and maximum group size of eight help keep the outing personal. This is especially useful during the cultural portion, when you may want to ask about family life, herding methods, animals, food, or the pressures facing Sámi communities today.
The long drive is the first point to consider when judging value. If you want a quick activity close to Kiruna, this is not it. If you want a full day with a community-based host and animals in their own working setting, the journey helps explain why the experience feels different from a short tourist ride.
Feeding the herd by hand

At the camp, the reindeer become the focus immediately. The feeding session is hands-on. You may enter the enclosures for male and female reindeer and offer them lichen by hand. The guides explain that the lichen is something like candy for the animals, and you might be able to pet them while they eat.
This is the part I would give the most time and attention. Reindeer are not decorative props lined up for a photograph. They have different temperaments, and watching them approach, hesitate, push forward, or hang back gives you a better sense of them as working animals with individual habits.
You should be ready to participate rather than stand at the edge. Feeding can involve walking and helping the herders, and the day has an active quality even though the pace is generally relaxed. Parents and older children may find this especially engaging, but the operator says most people can take part.
The scale of the herd can also surprise you. You may expect a small group and find many more animals gathered for feeding. That makes the session feel like a genuine part of herd care rather than a brief photo stop.
Hearing about Sámi life from Fredrik and Peter

The guides, including Fredrik and Peter, explain Sámi culture, reindeer herding, and the connection between the animals and the environment. Fredrik is also described as answering questions about past, present, and future Sámi life, including how herding has changed over recent decades.
This conversation is the heart of the tour. You get a brief look at everyday work, not a staged performance. The hosts invite you to help, explain what they are doing, and connect the animals to the wider way of life.
Keep your questions ready. Ask about how the herd is managed, how the seasons affect work, and how modern changes have shaped herding. The small group gives you a better chance to have that exchange than a large bus excursion would.
The cultural side also adds balance to the animal encounter. Reindeer are important for food, clothing, transport, and identity, and the day presents them as part of a living tradition. You will not receive an academic course in Sámi history, but you should come away with a clearer understanding of why reindeer herding still matters.
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Taking the one-kilometer reindeer sled route

The sled ride comes after the feeding and preparation. You can ride with a guide or drive alone, and the route is about one kilometer long. For many people, this is the most exciting moment of the day because the reindeer pull you through the snowy forest rather than a motorized vehicle.
The self-drive option gives the activity more involvement. You are not only being carried along. You get a chance to guide your own reindeer for one circuit, with assistance available if you choose to ride with a guide.
Set your expectations correctly. One kilometer is enough to feel the movement, hear the runners on the snow, and enjoy the quiet surroundings, but it is not an extended expedition. One person found the route too short for the price and the long drive. That is a fair concern, especially if sledding is your main reason for booking.
The operator explains that a longer self-driven route would leave less time for feeding, lunch, and cultural discussion, and winter darkness also limits driving time. If you want a longer sled journey, ask about a private tour before booking. For this standard outing, think of sledding as a highlight within a full Sámi day, not the entire product.
Lunch beside the fire in a traditional tent

Lunch is included, which makes the seven-hour schedule easier. The meal is served in a traditional tent beside a campfire, giving you a warm pause after time outdoors.
Food described during the day includes smoked reindeer in flatbread, reindeer kebab, and other preparations of reindeer meat. The meal is more than a convenient sandwich stop. It ties the food to local life and gives you another chance to sit with the hosts and ask questions.
If you have never tried reindeer, this is an opportunity to taste it in a setting connected to the herding tradition. If you do not eat meat, the supplied information does not specify alternative meals, so contact Go to Lapland AB before booking rather than assuming a substitute will be available.
The tent and fire also matter in practical terms. Northern winter activities can become tiring when you remain outside for hours. A warm meal and shelter help break up the day, though you should still dress for serious cold even if the operator supplies extra clothing.
Winter clothing and the cold-weather limit

Warm boots and a winter jacket are available if you need them. That is useful for visitors arriving in Kiruna without a full Arctic wardrobe, and it removes some pressure from packing.
Still, borrowed clothing does not mean you can dress lightly. You will be outdoors for feeding and sledding, and you should plan for cold hands, feet, and face. The activity has a strict temperature limit of minus 27 degrees Celsius. If conditions are colder at the location, the tour must be canceled for safety.
Bad weather can also lead to cancellation. In that case, you are offered another date or a full refund. The same applies if the minimum number of participants is not reached. Normal cancellation is free up to 24 hours before the start time, but changes or cancellations inside that window are not refundable.
Is $309.21 a fair price?

At $309.21 per person, this is not a budget activity. The price makes more sense when you count the included transport, winter clothing, lunch, guide time, feeding session, cultural explanation, and sled ride. You are paying for a full-day visit with a very small group, not for a ten-minute animal encounter.
The value is strongest if you care about Sámi culture and want to meet the people doing the work. The hands-on feeding and meal add substance, while the eight-person limit gives the guides room to speak with you directly.
The value is weaker if your priority is a long sled trip. A one-kilometer route may leave you wanting more, particularly after the long transfer from Kiruna. In that case, compare this with a dedicated reindeer sled excursion or ask about a private option.
I would also factor in the rarity of the experience. Northern Sweden offers many polished winter attractions, but a small-group day centered on herd care and Sámi hosts gives you a different kind of memory. It is less about checking off an activity and more about learning how the activity fits into a real working life.
Who should book this Kiruna excursion?
I would recommend it to you if you want:
- Close contact with reindeer, including hand-feeding
- A cultural experience led by Sámi hosts
- A small group rather than a large organized outing
- A warm included meal with local food
- A chance to drive a sled instead of only riding
- A full day away from Kiruna’s urban setting
It suits curious adults, couples, families, and anyone who wants more context than a standard sled ride provides. Most people can participate, but the day includes walking and outdoor activity, so you should be prepared to take part rather than simply observe.
I would hesitate if you want a long-distance sled journey, dislike cold-weather activity, or have less than a full day available. The seven-hour duration and distant camp are central to the experience.
Booking details worth getting right
The tour is offered in English and includes a mobile ticket. It is often booked about 90 days ahead, so reserve early during busy winter periods.
Double-check the pickup point shown on your booking. Do not assume the vehicle will stop at your individual hotel door. Be ready at 8:20 unless your pickup is at the Icehotel or Camp Alta, where the stated time is about 9:00.
The maximum group is eight, and confirmation is provided when you book. Free cancellation applies until 24 hours before the local start time. Keep your phone on during pickup, and allow some flexibility in case the operator needs to contact you.
Should you book it?
Book this tour if you want the whole reindeer-herding experience, not just a sled circuit. Feeding the animals, talking with Fredrik or Peter, eating in a tent, and learning about Sámi life give the day real depth.
Skip it, or choose a private version, if a long sled ride is your top goal. The standard route is short, but within a seven-hour program it fits the larger purpose: a close, active look at reindeer and the people who care for them.
FAQ
Where does the Full-Day Reindeer Tour begin?
The tour begins with pickup in Kiruna at around 8:30 am. You must use the selected pickup point on your booking, rather than requesting pickup from any individual location.
What time should I be ready for pickup?
Be ready at your selected Kiruna pickup point at 8:20 am. Pickup generally takes place between 8:20 and 8:40, depending on the location. Pickup at the Icehotel and Camp Alta is around 9:00 am.
How long does the tour last?
The experience lasts approximately seven hours, including transport from Kiruna to the activity location and the return journey.
How far is the reindeer camp from Kiruna?
The activity location is about one hour and fifteen minutes from Kiruna by road.
How long is the reindeer sled ride?
The sled route is about one kilometer long. You can go alone or ride with a guide.
Is lunch included?
Yes. Lunch is included and is served in a traditional tent. Meals may include reindeer meat, such as smoked reindeer in flatbread or reindeer kebab.
Are winter clothes provided?
A winter jacket and warm boots are available if you need them. The tour still takes place outdoors, so you should prepare for very cold conditions.
What happens if the weather is too cold?
The tour is canceled if the temperature at the activity location falls below minus 27 degrees Celsius. If poor weather causes cancellation, you are offered another date or a full refund.
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